Loretta is a creative integrated freelance producer and has a wealth experience producing commercials, branded content, design systems, products, website & app redesigns for many brands like Oura Ring, PayPal, Dropbox, Salesforce, Adidas, Redbull, Sonos, Levi’s, Avis/Budget and more.

She worked as an agency producer at both big and boutique agencies in NYC, and recently wrapped up 10 years as a senior producer at the digital agency Instrument.

She works to produce the best creative within the given constraints, while also making the project a positive experience for the team.

Loretta grew up in Florida, earned a master's degree in mass communications / journalism, and learned production during her many years in NYC. She credits her producer superpowers from all the mentors and awesome teammates she’s had along the way.