Loretta has a wealth experience producing commercials, branded content, design systems, websites and apps for many brands you’ve heard of - like Dropbox, Salesforce, Adidas, Redbull, Sonos, Levi’s and more.

She has worked as an agency producer at both big and boutique agencies in NYC, and she’s currently a senior producer at the digital agency Instrument (since 2015).

She works to produce the best creative for the client within the given constraints, while also making the project a positive experience for the client and team.

Loretta grew up in Florida, earned a master's degree in mass communications / journalism, and learned production during her many years in NYC. She credits her producer superpowers from all the mentors and awesome teammates she’s had along the way.