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Loretta produces commercials and branded content for lots of brands you’ve heard of (like Macy’s, Adidas, Dropbox, Redbull, Levi’s and more).
She has worked as an agency producer at both big and boutique agencies in NYC, and she’s currently a senior producer at a digital agency in Portland, OR called Instrument.
She works to produce the best creative outcomes for the client within the given constraints, while also making the project a positive experience for the client and team.
Loretta grew up in Florida, earned a master's degree in mass communications / journalism, and learned production during her 13 years in NYC. She credits her producer superpowers from all the mentors and awesome teammates she’s had along the way.